UBUNTU HR-
Brand Transformation
A human development consultancy designing learning experiences for real change through serious play, for global and local corporations.
(01) Simplifying
the communication
Ubuntu HR was founded by Gabo Figueroa in 2015 to bring a more human and strategic approach to talent development. Over time, the brand’s communication became dense and hard to navigate, a common challenge for experts with so much knowledge and solutions to share.
We helped them refine and simplify their communication, streamlining content, organizing information, and improving structure. The goal was to make their message easier to understand, more cohesive, and focused on their clients and solutions, so they can quickly grasp the real value behind what they do.
(02) Refining the brand identity
We built a new logo, website, decks, merch, and social media systemcreating a unified visual language that feels professional, modern, and human. The new logo evolved from the original “U,” now paired with the full name* to strengthen recognition and give the brand a solid, consistent presence. This update set the tone for the entire visual identity, aligning every element with Ubuntu HR’s clarity and purpose.
Live project:
www.ubuntuhr.com
(03) Reframing their website
The new structure prioritizes outcomes and transformation, guiding visitors to understand what they solve rather than just what they do. We simplified the way their many solutions, formats, and methodologies are presented, creating a more intuitive and accessible experience.
The site moves away from the idea of team building as temporary fun and instead reflects the depth of “playing seriously” — showing Ubuntu HR as a strategic partner in solving complex challenges in teamwork and leadership.
Scope:
Simplify Communication
Clarify message
Wordmark & Logomark
Colors
Typography
Deck Templates
Website Design
Pitch Deck
Social Assets
Merch design
UBUNTU HR-
Brand Transformation
A human development consultancy designing learning experiences for real change through serious play, for global and local corporations.
(01) Simplifying
the communication
Ubuntu HR was founded by Gabo Figueroa in 2015 to bring a more human and strategic approach to talent development. Over time, the brand’s communication became dense and hard to navigate, a common challenge for experts with so much knowledge and solutions to share.
We helped them refine and simplify their communication, streamlining content, organizing information, and improving structure. The goal was to make their message easier to understand, more cohesive, and focused on their clients and solutions, so they can quickly grasp the real value behind what they do.
(02) Refining the brand identity
We built a new logo, website, decks, merch, and social media systemcreating a unified visual language that feels professional, modern, and human. The new logo evolved from the original “U,” now paired with the full name* to strengthen recognition and give the brand a solid, consistent presence. This update set the tone for the entire visual identity, aligning every element with Ubuntu HR’s clarity and purpose.
(03) Reframing their website
The new structure prioritizes outcomes and transformation, guiding visitors to understand what they solve rather than just what they do. We simplified the way their many solutions, formats, and methodologies are presented, creating a more intuitive and accessible experience.
The site moves away from the idea of team building as temporary fun and instead reflects the depth of “playing seriously” — showing Ubuntu HR as a strategic partner in solving complex challenges in teamwork and leadership.
Live project:
www.ubuntuhr.com
We helped them to transform an extensive presentation into a clear, purposeful narrative. The original deck took 16 minutes to read and included 31 slides with over 2,000 words. Now, it communicates their real value in just 3 minutes, across 16 slides and 456 words.
UBUNTU HR-
Brand Transformation
A human development consultancy designing learning experiences for real change through serious play, for global and local corporations.
(01) Simplifying
the communication
Ubuntu HR was founded by Gabo Figueroa in 2015 to bring a more human and strategic approach to talent development. Over time, the brand’s communication became dense and hard to navigate, a common challenge for experts with so much knowledge and solutions to share.
We helped them refine and simplify their communication, streamlining content, organizing information, and improving structure.
The goal was to make their message easier to understand, more cohesive, and focused on their clients and solutions, so they can quickly grasp the real value behind what they do.
We transformed an extensive presentation into a clear, purposeful narrative. The original deck took 16 minutes to read and included 31 slides with over 2,000 words. Now, it communicates their real value in just 3 minutes, across 16 slides and 456 words.
(02) Refining the brand identity
We built a new logo, website, decks, merch, and social media system creating a unified visual language that feels professional, modern, and human. The new logo evolved from the original “U,” now paired with the full name* to strengthen recognition and give the brand a solid, consistent presence. This update set the tone for the entire visual identity, aligning every element with Ubuntu HR’s clarity and purpose.
(03) Optimizing
the website
The new structure prioritizes outcomes and transformation, guiding visitors to understand what they solve rather than just what they do.
We simplified the way their many solutions, formats, and
methodologies are presented, creating a more intuitive and accessible
experience. The site moves away from the idea of temporary fun and instead reflects the depth of “playing seriously” — showing Ubuntu HR as a strategic partner in solving complex challenges in communication, teamwork, and leadership.
Live project:
www.ubuntuhr.com
-
Scope:
Simplify Communication
Clarify message
Wordmark & Logomark
Colors
Typography
Deck Templates
Website Design
Pitch Deck
Social Assets
Merch design
Client:
UBUBTU HR
Gabo Figueroa